Hulk Box Office Smash: What the Success of The Avengers Could Mean for Hollywood


As the perhaps the greatest collaboration of super heroes, super geniuses, and demi-Gods the world of movies has ever seen, The Avengers came out at the top of the box office for the second week in a row.  Josh Whedon’s highly anticipated hit has smashed multiple records at the box office including best all-time weekend gross—beating even Harry Potter and the Deathly Hallows Part 2—and is now the film to fastest reach $100 million, $150 million, and $200 million.  It looks like the power of anticipation—and advertising—with this cast of superheroes has, indeed, paid off.

The film remains action packed from the first scene, whether it’s the Avengers fighting among themselves or the Avengers fighting off a giant alien invasion.  In the first scene, Loki—Thor’s half brother—comes to earth to take the Tesseract—a cosmic cube that has (obviously) the power to destroy earth and, or, control all its’ inhabitants.  As protectors of their planet, Samuel L. Jackson—I mean, Nick Fury—calls “The Avengers” together.  Consisting of the Hulk, Iron Man, Black Widow, Hawkeye, Captain America, and Thor, the idea was “to bring together a group of remarkable people, so that when we needed them, they could fight the battles that we never could.”